Maria Golovina
independent perfumer / olfactory artist

Projects

As a brand owner and in-house nose

HOLYNOSE (perfume house / olfactive agency, RU)
holynose.com

НЕЙЛОН (2017)  

whiskey accord, green banana, vetiver, white tea, cedarwood, sandalwood, musk

more

РИТМ (2017)  

rice puffs, pink pepper, black currant, bucchu, mint, mineral accord, soapy musks

more

ПЫЛЬЦА (2018)  

ramune soda, lime, cardamom, blackcurrant leaf, acacia/mimosa, marshmallow, sandalwood

more

ТУМАН (2018)  

melted snow, black pepper, juniper, frankincense, wet tree bark, patchouli, labdanum

more

ЧЁРНЫЙ (2018)  

aldehydes, pyrogenated styrax, cedar, lily of the valley, birch tar, iris, leather

more

DRAGON (2019)  

collaboration with Black Form jewellery

cinnamon bark, Calabrian bergamot, sativa accord, immortelle abs.

more

PEARL (2019)  

collaboration with Black Form jewellery

cinnamon CO2, frankincense, New Caledonian sandalwood, black tea

more

СВОЙ (2019)  

mentholated shampoo, soap bar, fabric softener

more

СТЕНА (2019)  

initially released as an olfactory illustration for Der Klang Der Familie book (Russian edition)

cement dust, rust, soil

more

ВОСХОД (2022)  

all over spray

sweet mint, basil, matcha

more

ЗАКАТ (2022)  

all over spray

initially released for PUMA MMQ

black pepper, frankincense, musk

more

КРУИЗ (2024)  

all over spray

initially released as a scratch-n-sniff card with an audio tape

cola-flavored gummies, bubble gum, soda pop

more

ТИРАЖ (2025)  

collaboration with ЧТИВО magazine

ink, styrax, paper accord, vetiver, bookbinding glue, vanilla

more

Selected press:

As a guest perfumer

Nos Republic (perfume house, SE)
nosrepublic.com

Tansu Silk (2023)

blooming osmanthus, camphor incense, pink pepper, hinoki cypress, orris, ambrette, vintage musks, sandalwood

more

Selected press:

Recognition:

Nine Tails (Upcoming, 2026)

lychee juice, oolong vapors, jasmine duo, mimosa absolute, rice powder, lipstick stains

Don’t Touch My Skin (skincare brand, RU)
dtmskin.com

eau de parfum (2024)

salty air, ambrette seed, sunscreen accord, iris powder, sandalwood, white musk

more

Recognition:

  • Fragrantica Community Awards 2024: Best Fragrance from Russia — TOP 5

Die Apotheke x Underdog (barbershop x bar, RU)
underdog-moscow.ru

Smootherer Traditional Cologne (2023, 2025)

bergamot, white grapefruit, mandarin, clove, oak moss, medicinal notes, talc accord

more

Café Forgot (concept store, US)
cafeforgot.com

Eau de Parfum No. 1 / Eau de Parfum 2.0 (2020, 2025)

pink peppercorn, cut stems, dried rose, almond milk, new stockings, patchouli, soap bar

more

Selected press:

Arny Praht (accessories brand, RU)
arnypraht.com

hand cream (2024)

bergamot, violet, suede, mineral notes, oak moss, patchouli

more

shower gel (2024)

bergamot, violet, suede, mineral notes, oak moss, patchouli

more

liquid soap (2024)

bergamot, violet, suede, mineral notes, oak moss, patchouli

more

safer (lifestyle goods, RU)
safer.zone

sanitiser line (2020)

assorted: patchouli / lavender / cypress / molecular

more

Selected press:

foam cleanser (2020)

cedarwood, black pepper

gentle shampoo (2021)

soft musks

more

incense (2022)

assorted: mellow / intense

more

LOT2046 (lifestyle goods subscription service, US/CN/RU/INT)

LOT0016 perfumed oil (2017)

birch tar, dry tobacco, ionones/violet, vetiver Haiti, sandalwood Mysore, cedar, iso e super

Selected press:

LOT0070 perfumed candle (2018)

cyperus root, leather, earth

LOT incense sticks (2018)

sandalwood

АНТИПА x сhop-chop (St. Antipa’s Church store x barbershop, RU)
antipa-lavka.ru

beard oil (2024)

incense, chamomile, cedarwood

more

KRAKATAU (techwear, RU/CN)
krakatauwear.com

in-store scent marketing (2018 — now)

more

Selected press:

SAMOLET (developer, RU)
samolet.ru

scent marketing for pop-up office (2023)

more

Selected press:

SENECA (hair care distributor / salon education, RU)
senecapeople.ru

signature ambiance perfume (2023)

YANGO (taxi/delivery/foodtech app, UAE/RU/INT)
yango.com

car fragrance set (2023)

DIZENGOF/99 (Middle Eastern cuisine chain, RU)
dizengof99.com

special bar menu / perfumed cocktails (2023)

inspired by HOLYNOSE Dawn and Dusk fragrances

As an olfactory artist

Atoraye ‘Eš’ — tape to tape (2025)

olfactory accompaniment for tape release, in-store installation

more

Architechture 1.0 — A-House (2024)

collaboration with Utro architectural bureau: ‘Common Space’ installation — olfactory object for an immersive chamber

more

52 Hz — GES-2 House of Culture (2023)

olfactory dimension for performative installation

more

Sensitive matter — GES-2 House of Culture (2021—2022)

olfactory experience zone for sensory integration project

more

CRUISE compilation — Cruise Records (2022)

scratch & sniff card for cassette tape release

more

INFX 'Consume Your Own Identity' CD — klamm klang (2020)

olfactory layer for music album

more

'Der klang der familie' book — ШУМ publishing (2019)

olfactory add-on for Russian edition, scent-scape reconstruction

more

Selected press:

Universal Urban Scent (Mos Urban Fest, RU) (2019)

interactive olfactory installation

more

Futureisnown x Project H330 (Smirnov Sorokin Foundation / SPHERE, RU) (2018)

olfactory interpretations of AI process molecular microchip and preemptive rocket strike, in collaboration with Katia Porutchik and Anton Bundenko

more

As an educator

"Ballet on a pavement" summer research lab for teens — GES-2 House of Culture (2025)

olfactory workshops

more

Gracie Allen's Murder Case — 'Illuzion' cinema (2023)

scented screening + public talk “Scents and Cinema: the legacy of Scent-o-vision and Odorama”

more

Selected press:

"Do you feel that too?" — GES-2 House of Culture (2023)

open discussion about olfactory art with curator and olfactory art enthusiast Katia Porutchik

more

"Aromatize it!" workshop — GES-2 House of Culture (2022)

making traditional scented sachets

more

"Scent-scapes of two Russian capitals at the turn of XX century" — Moscow Urban Festival (2019)

public talk with anthropologist Maria Pirogovskaya

more

As an author

Flacon Magazine (online media, RU)
author, op-ed columnist (2019 — now)

The Blueprint (online media, RU)
author (2018)

Aromo (online media/fragrance forum, RU)
author, YouTube show host (2019 — 2022)

+ numerous episodes on Aromo’s YouTube channel (e.g. Autumn picks or Top 10 sexy fragrances, etc.)

musky muskovite (Telegram channel, RU)
personal blog (2020 — now)

https://t.me/muskowhite

Other

Expert commentary for Mixmag UK (2020)

commentary for the Kamila Rymajdo’s piece ‘Smells Like Scene Spirit’

Expert commentary for various publications in Russian:

YouTube appearances: